STRENGTHENING OUR IMAGE
For more than 100 years, Rotary has connected leaders committed to applying their expertise to better their communities and the world. However Rotary does not get the recognition it deserves. We as Rotarians need to tell the Rotary story to our families, colleagues, the community and media. We need to rethink how we tell our story so people everywhere understand what Rotary stands for, how we’re different, and why it matters.
Elevator speech: Rotary can be summed up in 9 words. Rotary improves people’s lives, locally and globally through service.
WHAT WE NEED TO DO
Bringing the Rotary story to life is our next charge — and one that requires champions across every community, city, state and the world. The campaign is called People of Action. Templates are available for social media campaigns, bill boards, brochures and print ads through Rotary International website in Brand Central. It’s up to all of us to promote and deliver on the story in all our interactions. Be sure to help us protect our brand by following logo guidelines.
CREATE A WINNING NEWSLETTER AND WEBSITE!
Want an inside track to an award winning newsletter and website? Give your Club newsletter and website an extreme makeover following these simple guidelines and YOU could be bringing home an award at the District Conference next year.
RESOURCES FROM ROTARY INTERNATIONAL
- Public Relations Overview
- Logos and Emblems (Wheel, themes, Polio and other special programs) *Note: first sign into My.Rotary.org
- RI Social Media information
RESOURCES FROM ZONE 33-34
RESOURCES FOR YOUR CLUB WEBSITE OR POTENTIAL MEMBERS
The links below will take you directly to the websites or videos
Rotary6960.Boards.Net - NEW District 6960's Forum to Post and Ask Questions
Rotary Brand Center - This resource center will help you tell Rotary’s story.
End Polio Now - This resource center has the tools to help us advocate, fund-raise, and educate about the need to end polio now.
Zone 34 Public Image This website is for PI/PR committees relevant to current and future Rotary years
Avenues of Focus
The Rotary Foundation
End Polio Now
Rotary Youth Exchange